Quasi-Humanistic Ideas and Surveillance Capitalism as Social Reality
https://doi.org/10.18384/2949-5148-2025-4-98-107
Abstract
Aim. To analyze quasi-humanistic ideas of pseudo-, anti-, trans-, post-, and neohumanism in the context of the contemporary reality of surveillance capitalism.
Methodology. The study employs classification, critical analysis, and generalization.
Results. It was demonstrated that surveillance capitalism, in its early stages, developed in a pseudo-humanistic manner while harboring hidden power ambitions to collect as much behavioral data from users as possible. The study revealed that treating users as a source of a new type of resource (behavioral surplus) is a sign of emerging post-humanism.
Research implication. It is proposed to use neo-humanism on the basis of the Christian tradition, which determines the practical significance of the study for philosophers, theologians, and economists studying the structure of modern digital society.
About the Authors
N. V. Korotkov
Kirov State Medical University
Russian Federation
Russian Federation
Nikolay V. Korotkov – Cand. Sci. (Philosophy), Assoc. Prof., Department of Humanities and Social Science
Kirov
A. I. Musin
Moscow State University of Technology “STANKIN”; Vyatka State University
Russian Federation
Russian Federation
Artem I. Musin – Deacon, Cand. Sci. (Phys.-Math.), Assoc. Prof., Department of Physics, ; Assoc. Prof., Department of Physics and Teaching Physics
Moscow
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