"Vertical" and "horizontal" axes of intercultural communications

Abstract

In article the intercultural communications realised on vertical
(morals, traditions, rituals, verbal and nonverbal communications) and horizontal
(military operations, trade, tourism, a scientific exchange) directions of historical
development of society are considered. In this work features of modern process of
intercultural communications in a format of global transformation of public system
are analyzed. To each culture the mechanism of selection, selection thanks to
which it as though filters a public life, is inherent in an expert, leaving as cultural
samples, standards, canons only some elements. They become the general and in a
certain measure obligatory for all members of a social generality. The culture is
formed by various methods and the ways embodying mentality, national spirit,
essence of the person and mankind. Cultural phenomena of various ethnoses cooperate,
are enriched, change. Attempts to change culture a violent way, besides
the selection mechanism are indicative, without the account of originality of culture
to introduce in it new progressive elements. Such way destroys integrity of
culture, its internal interrelations. Public reproduction includes reproduction of
the person, all system of public relations, including technological and organizational.
The culture represents process of public reproduction and development of
the person as the subject of versatile social activity and public relations. The type
of culture expressing a place and value of culture in ability to live of a society is
connected with each type of public reproduction. Consideration of interaction of
cultural types on vertical and horizontal axes of social space and time is the new
approach in studying of intercultural communications in the global world.