THE “ZERO”, OR “EMPTY” TIME: THE PROBLEM OF DEPERSONALISATION IN THE SPACE OF MASS MEDIA

Abstract

The article focuses on the issue of the connection of the first recognition time with existential-anthropological terms of the first acts of man’s awareness of his subjectivity. The feature of “zero” (“empty”) time is set through two properties associated with depersonalization. The first one is a property of time as a hypothetical absolute beginning to ensure the integrity of the world. The second property is of “purification” from “frozen”, stereotypical knowledge. The concept of “zero” (“empty”) time contributes to the mainstreaming issues of genuine, full knowledge of reality. What is meant is the knowledge free from stereotypes, subjective preferences, and false obviousness of the visible data and experience which may be limited. The contribution of this article is in correlative analysis of the concepts of “zero” or “empty” space-time in the philosophy of Plato, postmodernism in the visual arts of the avant-garde and in the mass media theory. The main method of research is an interdisciplinary analysis. The results of this study can be applied in practical optimization of the means of resistance to the illusory sense of reality produced by the media.