DEFORMATION OF INDIVIDUAL EXISTENCE IN MASS COMMUNICATION SOCIETY

Abstract

The article applies socio-philosophical approach to examine changes accompanying individual existence in modern mass communication society. The changes occurring at conscious, subconscious and unconscious levels of the individual under the influence of information flood do not only form specific content of consciousness, but also produce the very typology of mental perception of the world. In particular, human conscious activity is largely determined by new types of communication and information search, which results in the decline of a reflective component in human conscious activity and risks of forming “linear thinking”. The author advances a hypothesis that a new type of human existence is to emerge - a formed man.