ASPECTS OF PERSONAL SOCIALIZATION IN MASS COMMUNICATION SOCIETY

Abstract

The article discusses the aspects of socialization associated with the growing role of mass communication. The level of interpersonal communication within a primary group and the level of communication of the individual with the whole society through its institutions are determined by mass media, which makes the latter’s role fundamental. Within the framework of primary socialization a complex phenomenon emerges associated with the fragmentation of society into communities that are formed through social networks. The impact of these communities can stretch far beyond the necessary preparatory stage to proper socialization, they can restrict social activity of the individual. Timely consideration of the quality of socialization given mass-communication factor and finding ways to minimize the possible negative effects have become the most urgent tasks nowadays.