THE CATEGORY OF MIMESIS IN THE ERA OF SCREEN CULTURE

Abstract

In the following article the author analyzes the main stages of the evolution of the category of mimesis, and notes that mimesis, if present in contemporary art, it is only an echo of the past or its trace, as between a man and nature stands the technology of the screen. Using the example of hyper-realistic sculptures the author shows that ‘documentary trend’ as mechanistic reproduction of nature in contemporary art becomes the antithesis to the media screen culture, producing idols of consumer mythology (just as once Etruscan naturalistic tradition was opposed to ancient Greek classics in the art of ancient Rome).