HUMAN AS A SUBJECT OF ANTHROPOSPHERE: GOAL-VALUE ASPECT OF EXISTENCE

Abstract

The article deals with the essential characteristics of human existence associated with the creation of intangible assets through self-determination and creativity. Self-determination through the freedom forms a personal motivational awareness. The order of freedom is created in accordance with a number of goal-value indicators. The author notes the dialectical relation between the goal and the value: the goal goes through objectification, materialization and reification through basing on the value which is «significant», endowed with symbolic meaning. The human is interpreted as someone who is motivated, and the human nature (outside the dominant behavioral reflection) - as satisfying not the requirements of the environment, and projective - purposeful - reactions to various impulses. It is concluded that the value sphere can’t be understood from the standpoint of the formal logic. The most important condition for its construction should be an application of the concept of «anthropo-oriented human value».