SYNERGISTIC MANNER OF TIME IN CONTEMPORARY CULTURE

Abstract

An attempt to redefi ne the category
of time in the context of postnonclassical paradigm is
undertaken in the paper. The image of time is considered
as a semantic integrity of a culture of self-awareness,
culture of individual and collective actions of
the civilisational subject. The contemporary views on
the role of time in self-organizing systems are identifi
ed and examined. The synergy of the image of
time that characterizes the modern phase of the information
society formation, and philosophical and
methodological potential of the concept are demonstrated.
The notion of "temporal constructivism" and
a new direction of "sociocultural synergetics", as well
as the possibility of developing new organizational
and management principles in the sociocultural
processes are suggested.