THE INDUSTRY OF CONSCIOUSNESS: THEORETICAL AND METHODOLOGICAL ASPECTS

Abstract

The purpose of this study is to clarify the nature of consciousness considered in the light of modern media. The objectives of the study are: 1) to identify a problematic moment in the study of the media function of consciousness, important for understanding the industry of consciousness and associated with the definition of its structure; 3) to clarify the possibility of considering the concept of modern consciousness on the model of the concept of «mass consciousness». Methods of system-functional, interdisciplinary analysis, conceptual modeling are used. General conclusion: an important point in the study of the problem of the industry of consciousness is the tendency to improper note of the content-semantic and emotional-mental sides of the actions of consciousness to the functionally verified, acting on the machine type. It is on the latter that the industry of consciousness is based. For a more detailed understanding of this trend, it is necessary to analyze consciousness taking into account its structural levels. New perspectives in the methodology of consciousness research in the sphere of digital media are proposed. The practical significance of this research is in the concretization of the mechanisms of action of consciousness and its control.