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BIG DATA AND THE ORGANIZATION OF SOCIAL CONTROL IN THE DIGITAL SOCIETY

https://doi.org/10.18384/2310-7227-2022-4-81-91

Abstract

Aim. To consider the features of the organization of social control using big data; to investigate the transition from the model of panopticism to the model of digital panopticism arising due to the development of digital technologies.
Methodology. The paper analyzes the use of big data as an economic and political capital. Social theories exploring the normative nature of society are considered, the transformation of models of social control is studied. The study was conducted on the basis of comparative and systematic approaches.
Results. The analysis showed that the asymmetry of the “power-knowledge” relationship is increasing in the information society. It is proved that social control using big data becomes total, flexible, dynamic.
Research implications. The theoretical significance of the study lies in the fact that the need for a comprehensive study of the processes and mechanisms of the organization of social control in modern society is justified.

About the Author

S. I. Platonova
Udmurt State Agricultural University
Russian Federation

Svetlana I. Platonova – Doctor Sci. (Philosophy), Prof., Department of Social and Humanitarian disciplines

ul. Studencheskaya 11, Izhevsk 426069



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