CRISIS OF CONFIDENCE IN SOCIETY AND MASS COMMUNICATION ACTIVITIES

Abstract

Aim. To carry out a philosophical discourse of the problem of trust, which today is becoming one of the most important topics discussed in the framework of social philosophy.
Methodology. The study was carried out on the basis of the systemic and interdisciplinary approach using the prognostic method.
Results. It has been revealed that the erosion of trust in the channels of interaction between the individual and society, the leading of which has become mass communication, leads to negative social consequences. It is destructively reflected at the level of personal existence, leading to social disorientation and maladjustment, up to the emergence of sociopathic behavior patterns.
Research implications. The return of the mass media to the status of a source of objective information, the building of a truly democratic information process, the correlation of media content with value bases are becoming vital tasks, beyond the solution of which mass withdrawal into the zone of distrust in the society and the state, alienation risks becoming uncontrollable and socially dangerous.