DEHUMANIZATION TRENDS IN THE DIGITAL SOCIETY: TO THE JUSTIFICATION OF A HUMANISTIC APPROACH TO THE TECHNOLOGICAL DEVELOPMENT

Abstract

Aim. To identify the main forms and trends of dehumanization in a digital society and criticize the ways of conceptualizing the newest forms of humanism associated with digitalization. Methodology. Using the methods of socio-philosophical analysis, the analytical capabilities of the theory of alienation by K. Marx and E. Fromm, the theory of formal rationalization by M. Weber, the newest manifestations of dehumanization as alienation, objectification, reification and opposition to a person of his own communications, intellect, social actions are shown. Results. The trends of dehumanization in the areas of communication and intellectual activity, management, business, ethics, creativity in a digital society are revealed. It is substantiated that the ideological and social movements of transhumanism and posthumanism in their essence represent different forms of structural dehumanization based on replacing anthropocentrism with techno = or cosmocentrism, coupled with a denial of significance to social, cultural, spiritual, existential factors of the formation of a person as a generic being. Research implications. Disclosing the mechanisms of dehumanization as opposing a person to his own social and communicative abilities, in criticizing the paradigms of transhumanism and posthumanism from these positions, in substantiating the need for a humanistic turn in the social sciences, associated with the actualization of its cultural and spiritual dimensions at a new level of development of society.