Artificial Intelligence Integration into Social and Cultural Practices: Opportunities and Challenges, Application Areas and Boundaries

Aim. To consider and analyze the way social and cultural practices are currently changing due to the active AI and neural networks integration into culture and everyday life, the positive changes and positive transformations of socio-cultural practices which can be noted and the development of these trends that can be predicted, and also to highlight the problematic field of these changes, particularly the problems and risks which may be associated with the integration of AI into various types of socio-cultural practices and with the “massification” of AI use in different fields of activity to solve various tasks.

Methodology. The case method is a key research method which helps to analyze specific situations of the introduction of AI technologies into socio-cultural practices; methods of comparative analysis and generalization have made it possible to identify the positive aspects and problematic issues arising from such an introduction.

Results. It was concluded that to maximize the effective, ethical and “environmentally friendly” implementation of AI in socio-cultural practices, it is necessary to keep this process accompanied by the formation of a certain regulatory framework, which includes several specified rules of use and restrictions. The authors of the article proposed some variants of the principles and rules of interaction with AI in various cultural practices.

Research implications consist in the possibility of using the theoretical results of the article in the implementation of AI technologies in various socio-cultural practices.

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