Artificial Intelligence and Influence on Personality in the Mass Communication Environment
https://doi.org/10.18384/2949-5148-2025-3-84-90
Abstract
Aim. To identify how mass media influences individuals considering the use of artificial intelligence technologies and reveal its new directions.
Methodology. Socio-philosophical analysis of current problems related to modern public consciousness, institutional connections of society and ensuring freedom and security of the individual is a key method of this study.
Results. The possible influence of artificial intelligence on the consciousness of an individual within the framework of the general information impact in the mass communication environment is considered. The personalized access of the subject of information influences both deeper levels of personal existence and the need to protect the individual from the unfair use of artificial intelligence technologies combined with the use of Big Data are predicted.
Research implications. Consideration of the prospects and significance of using artificial intelligence in the network mass-communication environment in connection with aspects of information impact on the individual allows predicting some parameters of influence on personal development. Subsequently, this can be used in developing the individual’s appropriate optimal forms of interaction with the new generation of mass communication media equipped with artificial intelligence technologies.
About the Author
A. S. Gorbunov
Federal State University of Education
Russian Federation
Russian Federation
Alexander S. Gorbunov – Cand. Sci. (Philosophy), Assoc. Prof., Assoc. Prof., Department of Philosophy
Moscow
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