INFLUENCE OF NATIONAL ECONOMIC CULTURE ON THE ECONOMIC MENTALITY OF THE RUSSIAN PERSON

Abstract

Aim. To study the influence of the national culture of economic management on the economic mentality of the Russian person. Methodology. The main content of the research is the analysis of complex and changeable dialectic of the personal and public interests of the Russian person through his views, behavior and actions in the economic sphere. For this purpose, a method consisting of universal cultural indices, developed by G. Hofstede, is scrutinized. This method was used in both western and Russian scientists’ works. Results. The analysis states that for effective cooperation within organizations, where people of different nationalities work, it is important to know and take into account differences in national cultures. The conducted research allows us to conclude that all the success of the economy of any nation is based on a solid foundation of centuries-old cultural traditions and customs, spiritual and moral values and ideals, social structure and features of the adopted ideology of management. Research implications. The new material on the theme of the research is generalized. The results of the research contribute to the study of the economic mentality of the Russian people.