AXIOLOGICAL ASPECT OF MODERN SOCIETY'S TECHNOLOGIZATION

Abstract

Aim. To consider the axiological features of the value study of the technological processes of modern society as a broad socio-historical and cultural process, affecting all areas of modern society and affecting them differently. To achieve it, individual and social phenomena associated with the processes of technologization were analyzed and it was revealed that they have a very wide axiological range, from extremely positive assessments and research enthusiasm for ongoing processes, to extreme negativity and eschatological forecasts associated with these processes. Methodology. The study was carried out on the basis of mutual complement of axiological and sociocultural approaches. The first was used in the exposure of the value spectrum of modern studies of this problem, the second showed the complexity and diachronicity of the social and cultural development of modern society. Results. The analysis showed that such a wide axiological spectrum indicates, firstly, the high significance of the problem and, secondly, the axiological uncertainty. The reflection of technicalization, which has the widest estimated spectrum, clearly indicates that society itself does not understand in what way to treat the significant changes taking place in it. Research implications. The knowledge about the features of the processes of the information society is expanded and incremented.